Driving Behind The Wheel Of Your Internet Business
Try to imagine that your website is a car or and your task is to drive it to its final destination.
Knowing where you are going
If you were driving and you did not know your final destination, it’d be terrible. You would be a menace to others. You’d be going along a highway and not know which exit to take, you would cause chaos driving around a roundabout and you would be putting your co-workers in peril. A map or plan is the business catalyst for success.
In business, there are several businesses that do not know where they’re going and this is the largest problem they have.
Get fuelled up
If you were driving from London to Manchester you would probably fill your car full of gas. In business, think of the resources you want to drive your online business forward. You need your plan; you need resources such as skilled staff and a selling budget. Fuel will get your from A to Z.
Observe the road limit
Speed indications are found at the side of roads and motorways to warn you when to drive fast or slow. They exist to guard you and others. Same as your online business. There are times to go quicker and times to slow down. You cannot expect to drive at full steam all the time.
Warning Signs
Warning indicators exist to warn you of danger. Using services like Google Analytics can alert you of website traffic and conversion on your website. Similarly tracking your enquiries and online sales month on month are tell tale signs that may alert you when your plan is not going well or not.
Concentrate
There are heaps of diversions when driving an automobile or a business. You have got to concentrate and keep focused on your own journey and not somebody else’s. There isn’t any point in criticising some one else’s destination to the detriment of your own.
Take breaks if a long journey
If you’re on a major journey, take a break. You usually need some time off to reflect, re-charge your batteries and recuperate for the reminder of your journey. Being energised is important to reaching your destination safely and happily.
Key a watch on what others are doing
The actions of others can affect what you are doing. You want to keep an eye peeled for what other drivers are doing. Their actions can affect yours if you are not alert to the dangers. Think of how many big music shops such as Our Price, Tower Records and Woolworths weren’t alert to consumers preferring to buy digital music on the internet.
You have reached your destination
And finally you have reached your destination. What now? Well you’ve got to make preparations for the subsequent journey.
Molly Jamieson writes for Adobe Business Catalyst partner Platonik. Their website features examples of online shops using Adobe Business Catalyst.
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