Selling Tools For Newbies: Display Banners

Have you heard about roll up stands? As their name suggests, these stands have got a retracting or recoiling mechanism. Their retractable nature allows for easy setup and storage, and convenience in transporting it from one place to another.

Among all the banner types, like indoor, outdoor, rigid pole or tension pole roll up stands, you can spend more money on graphics instead of on hardware, when you use the retractable stands. You can afford to spend more on graphics and animation, since you won’t have to concern yourself too much that they will be damaged in transit or in the process of setup or packing up.

These retractable banner stands are commonly used on tabletops and as full-size displays in trade events. You can display graphics facing both ways if you want. The width of the screen can be up to 4 or 5 feet. Different graphic sizes can be used, from less than 2 feet up to 5ft wide. There is also a choice for a 3 part pole, or
a pole with a twist lock; either options allow the banner to be only partially extended, if preferred, for tabletop usage.

Do not be fooled; they may be deceptively simple, but a lot can be said for their versatility when used as a marketing aid. They are useful for all kinds of heavy duty applications. When the large sized stands are used, they can actually accommodate banners of 5 feet or more wide.

Most banner stands only weigh 8 lbs or so, and therefore are very easy to carry around. It is very simple to set up any retractable banner stand; all you need to do is position the pole, pull out the graphic from the base, and hook the graphic to the pole.
Prices for retractable banner stands are the lowest of almost any other marketing tool; they typically start at only a few hundred dollars. Since they can be used hundreds of times, this means they only cost $1 or so for every use!

Thus, pop up stands are a very inexpensive and yet a highly effective visual aid to market the company and to captivate the customer’s interest.

With the right design and pitch-perfect conveyance of your company’s message, these portable advertisements will go a long way in positioning your product and your brand in the minds of the customers.

Marketing includes targeting of the potential customers, positioning your product in their minds to encourage them to buy, and delivering the value of your offering in order to keep them on as loyal customers. When the company adopts good and successful marketing strategies, it is sure to reach its desired goals in a shorter period of time.

Before your next trade show do yourself a favor and visit www.american-image.com to discover a great assortment of proven banner stands guaranteed to provide great results. While you are there take a look at the many other trade show booth design ideas and resources that can help you find the best design ideas for your next trade show display booth.

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